Rethink Tea. Farmer Direct.I am involved in a tea project called JusTea. To get our project off the ground, we did a crowd funding campaign in May/ June 2013. I did two series of tea cups as rewards.
The JusTea team wants to bring social justice to tea farmers in Kenya. Although Kenya is the world’s largest exporter of black tea, almost 500,000 small scale tea farmers are trapped in a cycle of debt and poverty. They are forced to sell their raw tea leaves for low prices to central processing factories. The tea then goes through many hands until it ends in our cups. Of the price we pay, only 1% of the money goes back to the farmer.
JusTea plans to teach the Kenyan farmers to hand process premium quality tea. They want to create a partnership with them in order to sell their tea directly. This eliminates the factory processing and the wholesale middlemen, and therefore gives the farmers a fair profit. They want to re-connect tea lovers with the land and justice for the people producing their tea.
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